Domain name studies, facts and comps

Compare .com premiums to other advertising (Source - Venture)


Avg. cost of prime time broadcast TV 30-second commercial


Full-color New York Times Ad


Avg. cost of 30-second Ad during "This is Us" on NBC

$450,000 PER DAY*

Snapchat "Sponsored Lenses"
*Sunday - Thursday


4 weeks on Time Square's largest billboard


30-second Ad avg. during 2018 Super Bowl


What are premium domain names?

In a cluttered and depleted domain name market, premium domains have become a powerful tool in the art of marketing a brand online. Premium domain names are generally short, easy to remember, and use a popular extension, such as .com or .net.

Why register a premium domain name?

It's all about first impressions. Premium domain names present your business in the best possible light, giving you a foot up on the competition simply by virtue of having a unique, memorable premium domain name.

Benefits of registering a premium domain name

Easy to remember

A memorable domain name can be a priceless tool in marketing your website or business.

Better branding

Premium domains provide ample opportunity to maximize branding efforts and establish an identity.

Better search ranking

With a premium domain name that matches popular keywords, you can experience improved search results.

Smart business investment

A marketable premium domain name not only helps build your brand, but also holds value for a potential resell.

"The problem with not having the .com of your name is that it signals weakness.
Unless you’re so big that your reputation precedes you, a marginal domain
suggests you’re a marginal company." PAUL GRAHAM Y Combinator